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Care[O]Card was launched as a card to take care of all your needs. The caring and all-comprehensive aspect was depicted with the square brackets around the letter O. The expanding spirals show the dynamic nature of services which is bound to increase over time. Orange was used to show the youthful energy behind the enterprise. |
Business cards, letterheads and envelopes of many sizes, receipts, vouchers and the card itself were designed as a part of the identity programme. |
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