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While redesigning Mathrubhumi Daily, its was imperative that their decadent typefaces were also given a contemporary flavour. We took up the challenge, cleaned up their half-century-old designs and made a whole new family out of it which was suited for web-offset printing on newsprint. Mathrubhumi 760 and 762 were the final products which take less space and prints better. |
For Mathrubhumi Weekly, a new monoweight typeface (Mathrubhumi 560) was created which worked well for text and display and which followed their unique keymap. The end result was so appealing that even the daily and some of their magazines have started using it extensively. |
Ambadi, a typeface we had developed earlier was used in the recent redesign of Mathrubhumi Weekly. |
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