The identity of BTH Sarovaram was inspired by the profuse use of mural paintings on the building. The water lily motif found in the paintings was graphically used both as lily as well as foliage. The lettering selected is inspired by the wavy look of the water surface in the artificial lake in its premises. |
Colours used in the identity were the five colours commonly used in mural paintings which are of natural origin. Baskerville was used as the text typeface to give the identity scheme a classical elegance. |
We consider this project as one of the best among our works to date. |